The buffalo wild wings commercial voice is provided by actor and comedian Beck Bennett, who has been the official voice of Hank the Buffalo since 2023.

Viewers often notice the witty tone in the ads and wonder who is speaking behind the scenes. Understanding who the voice actor is, why he was chosen, and how this fits into the brand’s advertising strategy can give fans and marketing enthusiasts more insight into why these commercials work so well.
Buffalo Wild Wings Commercial Voice Actor Name 2025: Meet Beck Bennett
When people hear the voice behind Buffalo Wild Wings ads, many recognize it from other places.

Buffalo Wild Wings Commercial Voice Actor Name is Beck Bennett and he is the man behind Hank the Buffalo, the winged mascot that has become the central character of the brand’s commercials.
Bennett’s style is lighthearted, confident, and funny, making him an ideal fit for a chain that promotes sports, wings, and good times with friends.
Buffalo Wild Wings Voiceover Actor Bio
To know more about him, here is a simple profile of the current commercial voice actor:
| Full Name | Beck Bennett |
| Age | 40 (born October 1, 1984) |
| Profession | Actor, Comedian, Voiceover Artist |
| Famous Roles | Saturday Night Live cast member (2013–2021), AT&T commercials, voice acting in animated films |
| Marital Status | Married to actress Jessy Hodges |
| Family | Keeps family life private |
| Social Media | Active on Instagram and Twitter, often shares comedy-related posts |
Bennett’s previous work includes sketch comedy, animated characters, and commercial appearances.
His background helps him create a playful personality for Hank that resonates with audiences watching sports or dining at Buffalo Wild Wings.
Why Beck Bennett Is the Perfect Fit for Buffalo Wild Wings
The success of any commercial depends on how well the actor or narrator connects with the brand’s image.
Beck Bennett is the perfect fit because his voice is familiar, approachable, and entertaining. He is best known for his comedy on Saturday Night Live and his earlier AT&T ads where he spoke directly to kids in humorous ways.

Those experiences showed his ability to make ads memorable, which is exactly what Buffalo Wild Wings needs.
Fans searching for the buffalo wild wings commercial voice actor often feel the voice sounds recognizable.
This recognition increases curiosity, which helps the ad stay in people’s minds. Social media users have shared clips of Hank the Buffalo, tagging Bennett and commenting on how his delivery adds humor to the spots.
His ability to connect through just his voice makes the brand’s message more effective.
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The Message Behind the Buffalo Wild Wings 2025 Commercial
Commercials are never just about selling food. They carry a theme or a message that stays with viewers. In the 2025 campaign, the focus is on sports, friendship, and fun.
Hank the Buffalo delivers lines about teamwork, game day excitement, and the joy of sharing wings with friends.

For example, in a March Madness-themed ad, Hank jokes about blocking shots while reminding fans that Buffalo Wild Wings is the best place to watch the games.
The message is clear: the restaurant is more than a place to eat; it is a community hub where sports fans gather. Bennett’s comic style makes this message light and fun, which fits the brand’s personality.
What Makes Buffalo Wild Wings So Popular in 2025
Buffalo Wild Wings has grown into more than just a casual dining chain. It is a sports culture icon. There are several reasons why it continues to attract fans in 2025.
- The wide menu of wings and sauces appeals to every taste, from mild garlic parmesan to blazing hot flavors.
- The setup of multiple big screens makes it a go-to place for watching sports live with friends.
- Promotions such as the Pick 6 deal bring value and excitement for both regular visitors and new customers.
- The fun and casual atmosphere matches what sports fans look for on game nights.
The commercials reflect this popularity by focusing on shared experiences. When Hank the Buffalo speaks in Bennett’s recognizable tone, he captures the fun and togetherness that people already expect when they visit.
Celebrity Endorsements That Shaped Buffalo Wild Wings’ Image
Over the years, several actors and celebrities have contributed to the brand’s commercials. Each has left a mark on the brand’s voice and image.
- James Seawood was the brand voice from 2018 to 2019, bringing a smooth and upbeat energy to the ads.
- Beck Bennett has been the voice since 2023, with his comedic background adding humor and relatability.
- In 2025, celebrities Heidi Gardner and Dave “Lil Dicky” Burd appeared in commercials alongside Hank, making the ads even more engaging.
These partnerships prove how celebrity endorsements can create strong identities for brands. Viewers may not remember every line of an ad, but they remember who delivered it and how it made them feel.
Buffalo Wild Wings’ Shift Toward Humor and Relatability
Advertising has changed in recent years, moving toward more authentic and relatable messages. Buffalo Wild Wings has followed this trend by relying on humor and characters like Hank the Buffalo.
Instead of polished voices delivering serious taglines, they use playful scripts and a mascot that speaks like a friend.
This change reflects what modern audiences want. People prefer ads that entertain while still sharing the brand message.
Bennett’s comic style makes the voice over both funny and trustworthy, which is why fans continue to respond positively.
Why Celebrity Partnerships Still Matter in 2025
Even with influencer marketing rising in popularity, celebrity voices remain important. The voice behind Buffalo Wild Wings commercials proves that a recognizable actor can add extra value.
Fans of Saturday Night Live instantly connect with Bennett’s voice, which makes the commercials stand out more than if an unknown narrator had been used.
Celebrity partnerships bring trust and familiarity. When someone recognizes a voice or face they like, they are more likely to pay attention.
That attention helps brands break through the clutter of ads on TV, streaming platforms, and social media feeds.
Real People, Real Impact: Why This Campaign Connects
The Buffalo Wild Wings campaign works because it feels like it is speaking directly to real people.
Sports fans know the feeling of cheering loudly, enjoying wings, and celebrating with friends. The ads highlight those feelings through Hank’s funny lines and friendly delivery.
For example, in one ad Hank teases fans about their favorite teams while encouraging them to gather at the restaurant.
The humor makes people laugh, but it also reminds them of their own experiences. That emotional connection is powerful.
It is why audiences search to find out the voice behind the Buffalo Wild Wings commercial and why they share the ads online.
Final Thoughts
The buffalo wild wings commercial voice is Beck Bennett, the actor and comedian who brings Hank the Buffalo to life.
His familiar tone, humor, and natural charm make him the perfect fit for the brand’s message. Over the years, Buffalo Wild Wings has used different actors, including James Seawood in earlier campaigns, but Bennett has given the mascot a unique personality that stands out in 2025.
The combination of a recognizable voice, funny scripts, and relatable themes ensures that these commercials remain memorable.
Celebrity voices like Bennett’s prove that even in today’s changing advertising world, partnerships still matter.
The ads not only promote wings and deals but also highlight sports culture and friendship. That is why people continue to ask about the buffalo wild wings commercial voice and why Beck Bennett’s performance makes such a lasting impact.
FAQs
Who is the buffalo wild wings commercial voice in 2025?
The buffalo wild wings commercial voice in 2025 is Beck Bennett, best known as a former Saturday Night Live cast member. He voices Hank the Buffalo, the brand’s mascot, giving the ads a funny and relatable tone that connects well with sports fans and casual diners
Has the buffalo wild wings commercial voice changed over the years?
Yes, the buffalo wild wings commercial voice has changed. James Seawood provided the brand voice in 2018–2019, while Beck Bennett has voiced Hank the Buffalo since 2023. Each voice actor brought a different personality, shaping how the commercials resonate with audiences.
Why did Buffalo Wild Wings choose Beck Bennett as their commercial actor?
Buffalo Wild Wings chose Beck Bennett because his comedy background and recognizable voice make the commercials entertaining and memorable. Fans often notice the voice from his Saturday Night Live work, which builds instant recognition and helps the brand’s sports-focused ads stand out.
What is the message behind the 2025 Buffalo Wild Wings commercial?
The 2025 Buffalo Wild Wings commercial highlights sports culture, friendship, and fun. Through the buffalo wild wings commercial voice of Beck Bennett, the ad encourages fans to enjoy wings, watch games, and share good times at the restaurant, making it more than just a dining spot.
Who else has starred in Buffalo Wild Wings commercials?
Alongside the voice behind the mascot, celebrities like Heidi Gardner and rapper Lil Dicky have appeared in recent 2025 Buffalo Wild Wings ads. These celebrity endorsements add star power and keep the brand connected to modern pop culture while keeping Hank the Buffalo at the center.
Do celebrity voices still help Buffalo Wild Wings in 2025?
Yes, celebrity voices like Beck Bennett still help the brand in 2025. A familiar commercial narrator makes the ads recognizable and builds trust with the audience. Pairing the buffalo wild wings commercial voice with known celebrities increases attention and strengthens the brand’s overall identity.

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