The Old Spice commercial actress has caught the attention of viewers everywhere with her confident screen presence and witty charm. If you’ve seen the recent Old Spice ads and found yourself wondering who she is, you’re not alone.
There’s something about her style and chemistry on screen that makes the commercials hard to forget. In this article, you’ll discover who the actress is, why she’s the perfect match for the brand, and what makes this campaign so popular in 2025.
Keep reading for fun facts, behind-the-scenes insights, and everything you need to know about the face behind the funny, relatable Old Spice commercials.
Old Spice commercial actress Name: Meet Gabrielle Dennis
The Old Spice commercial actress name is Gabrielle Dennis. She stars in Old Spice’s latest deodorant and body wash ads alongside comedian Deon Cole.
These commercials are more than just quick product promotions—they tell short, funny stories that many people find familiar and real.

Before exploring why the ads are so popular, it helps to understand who Gabrielle Dennis is. She’s an actress with a strong background in television, known for her talent in both comedy and drama.
In Old Spice’s latest campaign, she plays the role of Deon Cole’s smart and expressive partner in spots like Couples Therapy and Closet.
Her character often calls out Deon for his over-the-top use of grooming products or adds playful critiques during their conversations.
These ads feel like moments taken from everyday life, and Gabrielle’s natural delivery makes them even more believable. Her work adds humor without being silly and keeps the tone light but grounded.
Old Spice Spokeswoman: Gabrielle Dennis bio
Here are some simple facts about Gabrielle Dennis to help you understand her journey and presence in the spotlight:

Name | Gabrielle Dennis |
Age | 43 (born October 19, 1981) |
Profession | Actress, comedian, singer |
Hometown | Cincinnati, Ohio, USA |
Marital status | Not publicly confirmed |
Known for | Roles in The Game, Luke Cage, Insecure |
Active since | Early 2000s (more than 20 years) |
Social media | Instagram: @gabrielle_dennis |
Gabrielle’s background in comedy and television makes her the kind of actress who can carry humor while keeping it grounded, which is exactly what the Old Spice campaign needs.
Why Gabrielle Dennis is the perfect fit for Old Spice
Now let’s look at why Gabrielle Dennis works so well in these ads. Old Spice has always used bold personalities in its commercials, and Gabrielle brings a fresh balance.
She’s confident, quick-witted, and relatable. Whether she’s pointing out how Deon Cole is hogging the body wash or challenging him in a therapy session, she brings a familiar energy that feels like something you’d see in real relationships.
People watching these commercials want to know more about her. Her scenes are memorable, and fans often look her up online or follow her on Instagram to learn more about her work. Her ability to deliver lines with personality and charm makes her a standout.
The brand needed someone who could deliver humor while also giving off warmth and authenticity. Gabrielle Dennis does exactly that, which is why she’s such a good match for the direction Old Spice is heading in 2025.
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The message behind the Old Spice Total Body Deodorant commercial
The latest commercials are promoting Old Spice’s Total Body Deodorant line. In one ad called Couples Therapy, which aired nationally starting in October 2024, Gabrielle and Deon play a couple talking through grooming habits in a playful but pointed way.

She expresses frustration over product sharing and hygiene, while he explains how Old Spice’s new deodorant gives him all-day freshness.
The deeper message is that grooming is no longer just about being manly. It’s about care, balance, and even communication. The humor is light, but it also highlights how self-care affects relationships and confidence.
In another ad, Gabrielle catches Deon using her products in the closet, only to learn he has his own Old Spice options. These stories aren’t just funny—they’re based on common household experiences. That’s what makes them feel real.
What makes Old Spice body care products so popular in 2025
Old Spice products have changed a lot over the years. In 2025, the focus is on total care, not just smell.

The new Total Body Deodorant line offers full-body application, long-lasting odor control, and gentle ingredients that are safe for most skin types.
Here’s why the brand is trending again:
- The Super Hydration Body Wash offers 24-hour moisturization, great for dry skin.
- Popular scents like Fiji and Shea Butter appeal to both men and women.
- The body deodorant spray can be used anywhere, making it versatile for everyday life.
- Packaging is modern, bright, and easy to recognize.
- The ads themselves are fun to watch, which helps with brand recall.
People are no longer just buying deodorant to smell good—they’re choosing products that fit into their lifestyle, relationships, and routines. Old Spice understands that shift, and their products reflect it.
Celebrity endorsements that shaped Old Spice’s image
Old Spice has used celebrities in its ads for years, helping the brand move from traditional to trendy. These personalities have each brought something unique to the campaign’s success.
Terry Crews was known for his loud, high-energy style in earlier commercials. His over-the-top performances made the brand feel exciting and unpredictable.
Isaiah Mustafa added charm and confidence in the now-iconic Man Your Man Could Smell Like ads. Deon Cole brought a new tone—more relaxed and comedic—fitting for the modern viewer.
Gabrielle Dennis adds a new layer. Her presence shows that grooming is a shared experience and that women can also have a say in men’s choices.
Along with her, actresses like Nia Long and Leslie Uggams have appeared in other Old Spice campaigns, reinforcing family and relationship dynamics in a relatable way.
Each celebrity has helped build a different side of the brand—from bold and funny to thoughtful and modern.
Old Spice’s shift toward real beauty and inclusivity
Old Spice has moved toward real beauty and inclusivity in a big way. The brand used to focus mainly on masculinity and strength, but now it tells stories that involve both men and women.
The ads don’t just show a man using deodorant—they show how grooming impacts confidence, relationships, and even emotions.
Gabrielle Dennis’s role reflects this shift. She’s not just there for a joke—she has agency, opinions, and presence.
These commercials are about shared spaces, communication, and mutual care. That aligns with what modern consumers value: authenticity, connection, and products that make sense in real life.
The brand’s messaging now supports not only freshness but also fairness, equality, and humor that brings people together.
Why celebrity partnerships still matter in 2025
In a world full of influencers and short-form content, you might wonder if big-name celebrities still make a difference. The answer is yes—when used well.
Gabrielle Dennis brings familiarity, credibility, and talent. She has built trust with audiences through years of acting in hit shows and movies. When people see her in an Old Spice ad, they pay attention. That trust transfers to the product.
Celebrity ads still matter because:
- They create strong first impressions.
- They add emotional depth and recall.
- They help brands stand out in crowded markets.
- They drive social media engagement and sharing.
Old Spice understands how to use celebrity power without overdoing it. The result is campaigns that feel fresh, relevant, and easy to remember.
Real people, real impact: why this campaign connects
The biggest reason this campaign works is because it feels like real life. The scenes may be exaggerated, but the emotions behind them are true to what many couples experience—product sharing, small disagreements, and finding routines that work for both people.

When Gabrielle Dennis reacts to Deon’s dramatic product use or joins him in therapy, she represents countless partners who just want to be heard. That emotional connection is what makes the campaign stick.
Instead of pushing products directly, the ads tell stories. And those stories reflect relationships, routines, and the funny little ways we care for each other.
Final thoughts
The Old Spice commercial actress is Gabrielle Dennis, and her role in the 2024-2025 campaign proves just how important the right casting can be.
She delivers humor, honesty, and connection in every scene, making the ads enjoyable and relatable.
Her chemistry with Deon Cole, along with the brand’s shift toward real conversations and modern grooming, shows how far Old Spice has come.
Whether you were wondering about the actress in the Deon Cole commercial, the black actress in the Old Spice body wash campaign, or just trying to remember where you’ve seen her before, now you know the answer.
Gabrielle Dennis brings the perfect mix of personality and presence to Old Spice’s evolving brand.
With commercials like Couples Therapy and Closet, the company is showing us that self-care can be fun, shared, and truly impactful.
FAQs
Who is the Old Spice commercial actress?
The Old Spice commercial actress in 2025 is Gabrielle Dennis. She appears alongside Deon Cole in several popular Old Spice ads, including the “Couples Therapy” and “Closet” commercials. Her natural humor and relatable performance have made her a standout in the campaign.
What is Gabrielle Dennis known for outside of Old Spice ads?
Gabrielle Dennis is known for her roles in TV shows like The Game, Insecure, Luke Cage, and A Black Lady Sketch Show. She’s a versatile actress with experience in comedy and drama, making her a great fit for commercial storytelling.
Which Old Spice commercial features Gabrielle Dennis and Deon Cole?
Gabrielle Dennis and Deon Cole star in multiple Old Spice commercials, including:
Couples Therapy
Closet
Brunch
Oops (Super Hydration Body Wash)
These ads highlight relationship humor and modern grooming habits.
Who is the black actress in the Old Spice commercial with Deon Cole
The black actress in the Old Spice commercial with Deon Cole is Gabrielle Dennis. Her character often plays the strong, funny partner responding to Deon’s dramatic grooming habits, adding a refreshing balance to the ads.
What is the message of the Old Spice Couples Therapy commercial?
The Couples Therapy commercial promotes Old Spice Total Body Deodorant, focusing on freshness, relationship dynamics, and self-care. It uses humor to show how grooming habits can affect partnerships in a fun and light-hearted way.
Is Gabrielle Dennis the only actress in Old Spice commercials?
No, Old Spice has featured several actresses over the years, including Nia Long and Leslie Uggams in earlier campaigns. Gabrielle Dennis is the current lead actress for the 2025 Old Spice campaign, especially in the Total Body and Super Hydration ads.
Why are people searching for the Old Spice commercial actress?
People are searching for Gabrielle Dennis because her performance in the ads is memorable, relatable, and funny. Viewers often want to know more about her background, other TV roles, and her connection to the brand.
What makes Gabrielle Dennis a good fit for Old Spice commercials?
Gabrielle Dennis brings humor, confidence, and realness to the commercials. Her chemistry with Deon Cole and her ability to represent modern relationships make her a great choice for Old Spice’s inclusive and relatable branding approach in 2025.

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