Pandora is one of the most loved jewelry brands in the world, known for its elegant designs and heartfelt campaigns. In 2025, Pandora launched a touching new commercial under its “Be Love” campaign.
What made this ad truly stand out was the presence of Pandora Commercial Actress Winona Ryder, whose timeless charm and emotional depth gave the campaign a unique voice. But who is Winona Ryder in the context of this campaign? And why did Pandora choose her?
This article explores everything you need to know about the Pandora commercial actress, the brand’s direction, and how it all connects with the audience today.
If you’re curious about recent Pandora ads, who starred in them, and how celebrity endorsements work in 2025, you’re in the right place.
Pandora Commercial Actress 2025: Meet Winona Ryder
Winona Ryder is not just a famous actress—she’s a cultural icon. Known for her roles in films like Edward Scissorhands and Beetlejuice, and more recently as Joyce in Stranger Things, Winona brings decades of emotional storytelling experience to the screen.

Pandora’s 2025 campaign isn’t about flashy jewelry or superficial beauty. It’s about connection, emotion, and the idea of love in its many forms.
Winona’s personality and career align perfectly with that message. She has always been known for roles that are raw, emotional, and relatable. That’s exactly what Pandora was aiming for in this campaign: something real.
When you see Winona in the ad, she’s not just modeling jewelry. She’s telling a story—about self-love, family love, and emotional depth. It’s something you feel, not just see. That’s why she’s the perfect fit for this jewelry commercial.
Winona Ryder – Personal Details
Field | Information |
---|---|
Full Name | Winona Laura Horowitz |
Stage Name | Winona Ryder |
Date of Birth | October 29, 1971 |
Age (in 2025) | 53 years old |
Birthplace | Winona, Minnesota, USA |
Nationality | American |
Profession | Actress |
Famous For | Beetlejuice, Stranger Things, Heathers |
Parents | Michael Horowitz and Cynthia Palmer |
Siblings | One younger brother |
Marital Status | Not married |
Notable Campaign | Pandora “Be Love” Commercial 2025 |
The Message Behind the Be Love Commercial
The “Be Love” campaign is Pandora’s way of redefining what love means in modern times. Instead of focusing only on romantic relationships, the commercial shows different forms of love—between a parent and child, among friends, and even the love we show ourselves.

The ad doesn’t rely on dramatic dialogues or overly polished visuals. Instead, it uses gentle music, authentic expressions, and natural moments to tell its story.
You see Winona looking into the mirror, wearing a simple necklace. There’s emotion in her eyes. It’s quiet but powerful.
This is what makes the campaign resonate with so many people. In a world where ads often feel overproduced, Pandora took a softer, more emotional route. And it works beautifully.
What Makes Pandora Jewelry So Popular
To understand why this ad matters, you also need to know what makes Pandora so beloved. Pandora isn’t just about charm bracelets anymore.
The brand has evolved to offer a wide variety of pieces—from rings and necklaces to lab-grown diamonds and gender-neutral collections.
Let’s look at why people love Pandora:
- Affordability with style: Pandora pieces are luxurious but not overly expensive. That’s a big reason they appeal to younger buyers and those who want quality without breaking the bank.
- Customization: Their charm bracelets let customers create their own stories, which makes the jewelry feel personal and meaningful.
- Ethical practices: Pandora now uses lab-grown diamonds and is committed to sustainability, which is very important to today’s conscious shoppers.
- Trendy but timeless: Whether it’s the Pandora ME collection for Gen Z or elegant designs for older buyers, the brand keeps up with fashion while staying true to its identity.
If you’ve ever worn a Pandora piece, you know how it feels—it’s more than an accessory. It’s an emotion, a memory, a gift that says something personal.
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Celebrity Endorsements That Shaped Pandora’s Image
Pandora hasn’t always relied heavily on celebrities, but when it does, the choices are smart and strategic. Before Winona Ryder, another major face of Pandora was Pamela Anderson, who starred in the 2023 campaign for lab-grown diamonds.
That campaign focused on sustainability and a fresh start, and Pamela—known for her public transformation and new identity—was a bold yet fitting choice.
Other celebrities who have worked with Pandora include:
- Georgia May Jagger: Known for her edgy style and individuality
- Halima Aden: A trailblazer in the modeling world, known for challenging beauty standards
- Iman: A global icon who also stars alongside Winona Ryder in the 2025 campaign
These choices show that Pandora isn’t just looking for pretty faces. They want depth, identity, and stories behind the faces in their ads.
Pandora’s Shift Toward Real Beauty and Inclusivity
In recent years, there’s been a big change in the way brands present themselves. Consumers today want authenticity, not perfection. Pandora is clearly listening.
The “Be Love” campaign showcases models and actresses of all ages, ethnicities, and backgrounds.
From Winona’s quiet elegance to Iman’s bold presence and Ugbad Abdi’s modern grace, the campaign reflects a global community of love.
Pandora has also embraced inclusive sizing, unisex designs, and broader representation in their visuals. It’s no longer just about selling jewelry—it’s about building emotional trust with a wide range of customers.
This focus on diversity and real people is what makes their ads feel more relatable and human.
Why Celebrity Partnerships Still Matter in 2025
With the rise of influencers and user-generated content, you might wonder—do celebrities in commercials still make an impact? The answer is yes, but only when done right.
Winona Ryder’s appearance in Pandora’s commercial is a good example. She doesn’t overpower the ad. Instead, she blends in naturally and tells the story with subtlety.
Her presence helps build credibility and emotional connection.
Celebrities still matter because they come with their own stories, and when those stories align with the brand’s values, the result is powerful.
In 2025, consumers are looking for realness. A celebrity like Winona, who has stayed true to herself over the years, delivers that effortlessly.
Real People, Real Impact: Why This Campaign Connects
What makes the Pandora commercial feel so genuine is that it speaks to real experiences. You don’t see forced acting or overly glossy visuals.

You see everyday love—a mother and daughter sharing a moment, someone buying a necklace for herself after a tough year, a friend gifting a charm to celebrate a milestone.
These little moments make a big impact. They show that jewelry isn’t just for big occasions. It can also mark personal victories, new beginnings, or quiet affirmations of love.
Winona’s performance is subtle but layered. A small smile, a thoughtful gaze—it all adds to the emotional depth. That’s what makes the campaign stand out.
Final Thoughts: Winona Ryder Shines in Pandora’s 2025 Commercial
Pandora’s decision to feature Winona Ryder in their 2025 campaign was more than just a celebrity endorsement—it was a message. A message that love is many things: silent, loud, tender, strong. And jewelry, when chosen thoughtfully, becomes a part of that story.
Winona brings emotional authenticity to the screen. Her performance doesn’t scream for attention; it invites you in quietly. That’s what makes the “Be Love” campaign so memorable. It doesn’t sell you a product—it offers you a feeling.
So whether you’re discovering Pandora for the first time or you’ve worn their charms for years, the 2025 commercial reminds us of why we fell in love with the brand in the first place. It’s about more than beauty—it’s about meaning.
In today’s crowded market, Pandora stands out by staying true to its values. And thanks to Winona Ryder, the Pandora commercial actress who brings it all together, the message of love feels more real than ever.
If you’re searching for content about the Pandora ad actress, who is in the Pandora commercial, or simply exploring Pandora Jewelry commercials 2025, this campaign is a perfect case study of storytelling done right.
FAQs
Who is the actress in the new Pandora commercial 2025?
The actress in the Pandora commercial 2025 is Winona Ryder. She stars in the brand’s “Be Love” campaign, which highlights emotional storytelling and universal themes of love, connection, and self-expression.
What is the “Be Love” Pandora campaign about?
Campaign focuses on all forms of love—self-love, friendship, family, and community. It moves beyond traditional romance to show how love is an everyday choice and experience, expressed through meaningful jewelry pieces.
Was Pamela Anderson in a Pandora commercial?
Yes, Pamela Anderson appeared in Pandora’s 2023 campaign for lab-grown diamonds. The commercial promoted sustainable luxury and featured Pamela embracing a natural, elegant look to match the brand’s evolving identity.
Who is in the Diamonds by Pandora commercial?
The Diamonds by Pandora commercial in 2023 featured Pamela Anderson. She was chosen to promote the brand’s ethically sourced, lab-grown diamond collection aimed at environmentally conscious consumers.
Where can I watch the Pandora commercial 2025?
You can watch the latest Pandora commercial 2025 on Pandora’s official YouTube channel and social media pages. The ad also airs during high-profile TV events and appears in digital campaigns across multiple platforms.

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