The moment you try to figure out the Ulta commercial actress, you realize the ad feels bigger than just one face. The holiday campaign is polished, glamorous, and packed with familiar women, which makes it exciting but also a little confusing.
If you’ve been wondering who exactly appears in the latest Ulta Beauty commercial and why they were chosen, you’re in the right place.
By the end of this guide, you’ll know the full cast, understand the role each woman plays, and see the bigger strategy behind the campaign.
Quick Answer:
The Ulta commercial actress in the 2025 holiday campaign includes Kylie Jenner, Khloé Kardashian, Paris Hilton, Tina Knowles, and Sandy Gray. The ad is a celebrity-filled holiday commercial often called the “Five Golden Things” campaign, and it features multiple well-known women rather than one single lead actress.
Who Is the Ulta Commercial Actress in the 2025 Holiday Campaign?
There isn’t just one Ulta commercial actress in the newest holiday ad. The 2025 Ulta Beauty commercial features a group of celebrities and personalities, each bringing a different kind of appeal.
Kylie Jenner, Khloé Kardashian, and Paris Hilton are the most recognizable faces. Tina Knowles appears in the campaign, adding elegance and credibility. Sandy Gray also appears in a festive role that many viewers remember clearly.
The commercial works as an ensemble, not a single-spokesperson ad. That’s why so many people feel unsure about “the” actress. It’s actually a cast.
Meet the Women Featured in the Ulta Beauty Commercial
Each woman in the campaign represents a different layer of beauty culture. Together, they create a strong visual and emotional impact.
Kylie Jenner
Kylie Jenner is one of the most influential beauty entrepreneurs in the world. Her brand, Kylie Cosmetics, has been sold through Ulta stores, which makes her appearance feel aligned with the company’s retail strategy.
What most people miss is how practical this partnership is. When a celebrity whose products are stocked in-store appears in the ad, it strengthens brand trust. It tells viewers that Ulta isn’t just selling beauty — it’s partnering with beauty creators.
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Khloé Kardashian
Khloé Kardashian brings broad pop culture recognition. Her presence extends beyond cosmetics into lifestyle, fashion, and television.
In practice, this means the commercial connects with audiences who may not even consider themselves beauty enthusiasts. She widens the appeal.
Paris Hilton
Paris Hilton blends nostalgia and modern influence. Many remember her early fame, but she is also a businesswoman with successful fragrance and beauty ventures.
Her inclusion adds a subtle emotional layer. Holiday ads often tap into memory and tradition. Paris naturally brings that sense of early-2000s glamour while still feeling current.
Tina Knowles
Tina Knowles carries a strong reputation in fashion and business. She brings maturity and credibility to the campaign.
Her involvement signals that the brand values elegance across generations. That matters more than it first appears. Beauty brands that showcase multiple age groups send a message of inclusivity without needing to say it directly.
Sandy Gray
Sandy Gray is often the face viewers describe as the “older woman in the Ulta commercial.” She appears in a festive, cheerful role within the holiday setting.
What makes her stand out is warmth. In large celebrity-driven ads, supporting roles can sometimes feel forgettable. Sandy Gray’s presence feels approachable and joyful, which is likely why many people remember her specifically.
Why Did Ulta Use Multiple Actresses Instead of One?
Ulta’s decision to feature several women reflects how modern beauty marketing works. Instead of relying on one spokesperson, brands often create a collective moment.
A multi-celebrity cast increases visibility across different audiences. Fans of Kylie engage for one reason. Admirers of Paris respond for another. Tina Knowles appeals to a different generation.
What most people miss is the emotional layering behind this choice. When different age groups and style icons appear together, the message becomes clear: beauty belongs to everyone.
That silent message is more powerful than a direct slogan.
What Is the Ulta Christmas Commercial 2025 About?
The Ulta Christmas commercial 2025 focuses on holiday gifting and celebration. The tone is bright, glamorous, and festive.
Instead of telling a long story, the ad creates moments. Sparkle, music, movement, and confident smiles dominate the visuals.
Holiday ads often prioritize feeling over detail. The goal is not to explain every product but to associate Ulta Beauty with excitement and generosity during gift season.
In real life, many purchase decisions during the holidays happen quickly. An emotional impression can be more influential than product features.
Is There a New Ulta Commercial Actress for 2026?
Ulta refreshes its campaigns regularly. While the 2025 holiday ad is the most talked about, the brand continues to release new content.
If you’re wondering whether a different face will appear in an Ulta Beauty commercial 2026 campaign, that’s very possible. The company rotates talent depending on season and theme.
Brands today rarely lock into one permanent face. Flexibility allows them to stay culturally relevant.
Why Do People Often Remember Only One Woman From the Ad?
Memory works in interesting ways. Even when several celebrities appear together, one face often stands out.
It might be the role. It might be the expression. It might simply be familiarity.
Sandy Gray, for example, leaves a strong impression because her character feels joyful and festive. Kylie Jenner may stand out for her strong beauty brand identity.
What most people miss is how production design guides attention. Lighting, camera angles, and costume styling subtly direct your focus. That’s not accidental. Commercial directors carefully design each frame.
Where Have You Seen These Women Before?
- Kylie Jenner is widely known for her cosmetics empire and media presence.
- Khloé Kardashian gained fame through television and lifestyle ventures.
- Paris Hilton has a long career in entertainment and fragrance.
- Tina Knowles is respected in fashion and design circles.
- Sandy Gray appears in modeling and acting roles.
Recognizing these women makes the ad feel familiar and trustworthy.
Familiarity often increases confidence. When viewers recognize a face, they naturally feel more comfortable with the brand.
What Makes This Ulta Campaign Different From Past Ones?
Ulta has featured influencers and celebrities before, but the 2025 holiday campaign feels particularly layered.
First, the cast spans generations. Second, it balances glamour with warmth. Third, it leans into celebration rather than heavy product focus.
Here’s a deeper insight that isn’t obvious at first glance. The campaign blends aspirational beauty with accessibility. The celebrities feel glamorous, yet the retail setting reminds viewers that these products are available in local stores.
That balance keeps the brand relatable.
Does Ulta Use Long-Term Brand Ambassadors?
Ulta does collaborate with celebrities, but it does not rely on a single permanent spokesperson in the traditional sense.
Instead, it builds seasonal partnerships. This approach allows flexibility and freshness.
In practice, this strategy reduces risk. If trends shift or public perception changes, the brand can adapt quickly.
If you’re curious about how celebrity collaborations shape beauty marketing overall, you can explore a broader breakdown here: [Internal Link Placeholder].
What About the “Five Golden Things” Name?
The campaign is often referred to as the “Five Golden Things” commercial because of its holiday theme and musical styling.
The name reflects a playful nod to festive traditions. It reinforces the gift-giving spirit.
Campaign titles often stick in conversation more than official taglines. That’s part of what keeps holiday ads memorable.
How Long Will This Version of the Ulta Commercial Air?
Holiday campaigns typically run through the peak shopping season. Once the new year begins, brands often shift tone and visuals.
You may still see clips online, but in-store promotions will move toward new seasonal themes.
That shift keeps the brand dynamic. Beauty retail depends heavily on fresh energy.
What Should You Watch for in Future Ulta Commercials?
Expect continued celebrity collaborations and inclusive casting. Ulta positions itself as a beauty destination for all ages and styles.
Future ads may feature rising influencers, established stars, or even brand founders connected to products sold in-store.
What most people overlook is how much retail partnerships influence casting. When a celebrity’s product line is available at Ulta, featuring them in an ad becomes both creative and strategic.
Final Thoughts on the Ulta Commercial Actress
The question about the Ulta commercial actress often starts with curiosity and ends with surprise. The 2025 holiday campaign does not center on one woman but on a group: Kylie Jenner, Khloé Kardashian, Paris Hilton, Tina Knowles, and Sandy Gray.
Each woman contributes a distinct presence to the Ulta Beauty commercial. Together, they create a festive, glamorous, and inclusive holiday moment.
As Ulta continues to evolve its campaigns, you can expect new faces in upcoming ads, including future Ulta Beauty commercial 2026 releases. But for now, the latest Ulta commercial actress lineup is a carefully chosen ensemble designed to celebrate beauty across generations.
FAQs
Who is the Ulta commercial actress?
The Ulta commercial actress includes Kylie Jenner, Khloé Kardashian, Paris Hilton, Tina Knowles, and Sandy Gray. The holiday campaign features multiple celebrities rather than one lead. It is often referred to as the “Five Golden Things” ad and centers around festive beauty gifting.
Who is the older woman in the Ulta commercial?
The older woman in the Ulta commercial is Sandy Gray. She appears in the 2025 holiday campaign in a cheerful, festive role. Many viewers remember her because she brings warmth and personality to the ad, which makes her stand out among the celebrity cast.
What is the Ulta Christmas commercial about?
The Ulta Christmas commercial focuses on holiday beauty gifting and celebration. The 2025 campaign features glamorous visuals, music, and celebrity appearances to highlight seasonal products. Instead of telling a long story, the Ulta commercial actress lineup creates a festive mood that encourages holiday shopping.
Why did Ulta use multiple actresses in one commercial?
Ulta used multiple actresses to broaden its appeal across different age groups and fan bases. The 2025 Ulta commercial actress ensemble includes influencers and established personalities, which increases visibility and cultural impact. Featuring several recognizable faces also reflects the brand’s inclusive beauty message.
Is Kylie Jenner the main Ulta commercial actress?
Kylie Jenner is one of the main faces in the Ulta commercial actress lineup, but she is not the only one. The 2025 campaign features her alongside Khloé Kardashian, Paris Hilton, and others. Her appearance connects directly to her beauty brand presence in Ulta stores.
Has Ulta featured other actresses in past commercials?
Ulta has featured various influencers and celebrities in past campaigns, but it does not rely on a single permanent spokesperson. The brand rotates talent depending on the season and promotion. This approach keeps each Ulta commercial actress lineup fresh and aligned with current trends.
Does the Ulta commercial feature real celebrities?
Yes, the Ulta commercial features real celebrities including Kylie Jenner, Paris Hilton, and Tina Knowles. Tina Knowles is widely known for her fashion work and as Beyoncé’s mother, which brought additional media attention to the 2025 holiday campaign.
Who sings in the Ulta commercial holiday ad?
Tina Knowles is featured performing in the 2025 Ulta holiday commercial. Her participation adds elegance and a generational connection to the campaign. Including a recognizable voice alongside the Ulta commercial actress cast enhances memorability and media coverage.
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