If you’ve recently seen Hyundai’s latest commercial and found yourself asking who the Hyundai commercial actress is, you’re not alone.
The confident and charismatic woman featured in the ad is not a traditional film actress but a standout athlete making waves far beyond the basketball court. Her name is Rickea Jackson, and she’s quickly becoming a new face of modern advertising.
Hyundai has long been known for combining innovation with bold messaging. This time, they’ve taken a fresh approach by casting an athlete whose story reflects the brand’s core values—versatility, strength, and real-world performance.
Hyundai Commercial Actress: Meet Rickea Jackson
Rickea Jackson is one of the most talented and promising figures in women’s basketball today. Born on March 4, 2001, in Detroit, Michigan, she began her college basketball career at Mississippi State before transferring to the University of Tennessee.

There, she cemented her reputation as a dominant forward known for her scoring ability, leadership, and athleticism.
Jackson’s success on the court has made her a rising public figure. But it’s her authenticity, confidence, and camera-ready presence that have caught the attention of major brands, including Hyundai.
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The Face of Hyundai’s Latest Ad Campaign
In Hyundai’s new advertisement, Rickea Jackson delivers a powerful message about being an all-purpose player who needs an all-purpose vehicle.
Her appearance adds depth and credibility to the campaign, offering viewers a blend of performance and personality that resonates far beyond a scripted pitch.

As the Hyundai commercial actress, Jackson connects with viewers through her natural delivery and real-life accomplishments, positioning Hyundai as a brand aligned with purpose-driven individuals.
The vehicle showcased in the ad symbolizes adaptability and everyday strength—much like Jackson herself. The campaign is more than a car commercial; it’s a reflection of how modern advertising is evolving to embrace genuine stories and relatable role models.
Audience Reactions and Social Media Buzz
Rickea Jackson’s role as the Hyundai commercial actress has sparked a wave of positive reactions across social media platforms.
On TikTok, where she shared her excitement about the commercial, fans applauded her performance and Hyundai’s casting choice. Comments ranged from admiration for her athletic achievements to appreciation for seeing real, diverse talent featured in mainstream advertising.
Audiences connected with her message, praising Hyundai for highlighting a figure who represents discipline, excellence, and forward motion—both on and off the court.
Expanding Her Brand Presence
Hyundai is not the only major brand to recognize Jackson’s growing influence. She recently appeared in the Beats by Dre campaign titled Can’t Miss, further showcasing her ability to connect with audiences beyond sports.

In that ad, she was featured among other elite athletes, demonstrating focus, intensity, and personal drive.
These back-to-back endorsements suggest that Rickea Jackson is not only a future WNBA star but also a new force in brand storytelling.
Why Hyundai Chose Rickea Jackson
The decision to feature Rickea Jackson as the Hyundai commercial actress reflects a larger trend in brand marketing. Today’s consumers crave authenticity. Rather than relying solely on actors, brands like Hyundai are partnering with real-life achievers who bring depth and relatability to their campaigns.
Jackson embodies everything Hyundai wants to say about its vehicles—resilient, adaptable, smart, and built for those who demand more from their everyday journeys.
Other Actresses Featured in Hyundai Commercials
While Rickea Jackson is the current face of Hyundai’s latest campaign, the brand has a long history of working with talented actresses to represent its evolving image. Here are some notable names who have appeared in Hyundai commercials across different markets and time periods.
Julie Bowen in Hyundai Tucson Commercial
Julie Bowen, best known for her role as Claire Dunphy on Modern Family, starred in a Hyundai Tucson commercial titled The Talk.
Her familiar face and comedic timing brought a relatable family dynamic to the ad, targeting everyday drivers with a modern twist. Her performance helped position the Tucson as a smart and stylish choice for suburban families.
Mindy Sterling in Hyundai Getaway Sales Event
Actress Mindy Sterling, recognized for her roles in Austin Powers and iCarly, appeared in a humorous Hyundai commercial for the Getaway Sales Event.
In the Lay Low spot, her quirky delivery added levity and memorability to the campaign, aligning well with Hyundai’s efforts to connect with a broader TV-loving audience.
Lauren Hastings in Hyundai SUV Campaign
Model and actress Lauren Hastings was featured in one of Hyundai’s SUV commercials. Known for her work in fashion and lifestyle content, her appearance brought a youthful, energetic vibe to the campaign.
She later shared on Instagram that it was one of her favorite projects, further engaging her fan base with behind-the-scenes content.
Erica Matthews in Regional Hyundai Spot
Emerging actress Erica Matthews gained visibility with a regional Hyundai commercial. Her performance was celebrated within the acting community, with casting studios sharing congratulations across social media.
While less widely known than other campaign faces, Matthews brought a fresh and grounded performance to the brand’s local outreach efforts.
Maya Nalli in Hyundai Commercial
Maya Nalli appeared in a recent Hyundai campaign and shared her excitement on social media, noting that she had “the time of her life” filming the ad.
Her energetic personality helped modernize Hyundai’s tone and resonate with younger audiences through digital platforms.
Gayatri Joshi in Hyundai India Campaigns
In the early 2000s, Gayatri Joshi, who later starred in the film Swades, was featured alongside Shah Rukh Khan in Hyundai India campaigns.
Her presence brought elegance and grace to the brand, helping Hyundai strengthen its market position in India.
Waluscha De Sousa in Hyundai India TV Commercials
Indian model and actress Waluscha De Sousa also starred in Hyundai TV commercials alongside Shah Rukh Khan.
Her poised screen presence contributed to Hyundai’s premium image during key promotional campaigns in the Indian market.
Conclusion
The Hyundai commercial actress who has captured the attention of viewers across the country is Rickea Jackson—a powerful athlete, a confident communicator, and a fresh face in advertising.
Her involvement with Hyundai marks an exciting shift in the brand’s messaging and reflects how the worlds of sports, lifestyle, and marketing are increasingly interconnected.
As Rickea continues to rise in both her athletic and media careers, expect to see much more of her. For now, she’s not just changing the game on the court—she’s redefining what it means to lead in front of the camera too.
FAQs
Who is the actress in the new Hyundai commercial?
The actress in the latest Hyundai commercial is Rickea Jackson, a rising star in women’s basketball. Known for her athletic versatility, she brings a fresh and authentic energy to the brand’s newest campaign.
Is Rickea Jackson a professional actress?
No, Rickea Jackson is not a traditional actress. She’s a standout college basketball player who appeared in the Hyundai commercial due to her rising popularity and inspiring personality.
Why did Hyundai choose Rickea Jackson for their commercial?
Hyundai chose Rickea Jackson to highlight values like strength, versatility, and authenticity. Her presence helps connect the brand with younger audiences and sports fans through real-life success and relatability.
What does Rickea Jackson say in the Hyundai commercial?
In the commercial, Rickea Jackson says, “I’m an all-purpose player, so naturally, I need an all-purpose vehicle,” linking her on-court versatility to the Hyundai vehicle’s performance.
Has Rickea Jackson done other commercials?
Yes, Rickea Jackson has also featured in a Beats by Dre ad campaign called Can’t Miss, where she appeared alongside other elite athletes.
What car is featured in the Hyundai commercial with Rickea Jackson?
While Hyundai hasn’t officially named the model in all versions, the commercial appears to showcase an SUV, likely the Hyundai Tucson or Hyundai Santa Fe, known for their all-purpose design and family-friendly features.

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